an actor's confession of why .info is better for his career
In 2002, a new top level domain extension called .info became available
for people to register with no restrictions. This new domain option opened
a whole new avenue for individuals who lost out in the .com registration
process and had their desired name already taken by someone else.
According to a press release issued by the Afilias, an organization that
provides global registry services for the .info extension, .info has
recently surpassed 1,000,000 registrations since it's inception just over
a year ago. The movement of the .info domain into the mainstream has been
illustrated by companies using the extension for ad campaigns and by
individuals using the domain for personal use. These individuals, often
looking for a more fitting .com alternative, are also using the
easy-to-remember .info names.
A more than fitting illustration of the .info creative versatility is
Jeremy Robinson, who is using a .info domain name to break into the acting
industry and one day fulfill his dream of acting on Broadway. As an actor,
Jeremy has made numerous acting appearances in theater including West Side
Story, A Midsummer Night's Dream, Godspell, and Fiddler on the Roof. He
has firsthand experience knowing that a .info domain name has the power to
be an effective marketing tool when used in the right way.
I asked Jeremy Robinson a few questions about his new .info domain
name. Here is what he had to say:
Shaun Cronrath: Can you tell us a little about yourself?
Jeremy Robinson: I have many years experience in the acting industry
mostly involving theatre. I recently graduated with a Bachelor of Fine
Arts in Musical Theatre from The Hartt School, a music conservatory in
Shaun Cronrath: Can you tell us about your domain name?
Jeremy Robinson: My domain name is JeremyRobinson.info. I use my .info
domain name on my resume and as an electronic portfolio so agency's and
casting departments can contact me, learn about my acting talent, and view
my headshots. JeremyRobinson.info enables me to give 24/7 access to
casting departments who are looking for the acting talent and image that I
Shaun Cronrath: How did you think of this idea?
Jeremy Robinson: I didn't really think of using a domain name and web
site as a way to promote my acting career until I came across
DomainPurpose.com. They gave me the idea to use a domain name as a tool to
further my acting career. DomainPurpose.com inspired me to put my passion
for acting on the Internet in the form of a web site and share my talents
with an online audience.
Shaun Cronrath: Can you share with us any obstacles you overcame while
registering your domain?
Jeremy Robinson: Being that .com is the most popular and most known
domain name extension, I originally wanted to register JeremyRobinson.com,
but it wasn't available. When my first domain search returned the
disappointing news, I had to figure a way to keep my full name and brand
intact. After learning more about what .info had to offer, I chose the
best alternative to .com and registered a .info domain.
Shaun Cronrath: When did you realize that promoting your acting career
via a .info domain could turn into a successful marketing tool?
Jeremy Robinson: I realized that using a .info domain would be an
effective marketing tool when I started to understand the meaning behind
the domain extension. I didn't want casting departments and other people
to think I was trying to sell myself to them, so using .info gives the
impression I'm looking to give. So now when I give my web address out to
casting departments they know that JeremyRobinson.info is the place to go
to find out more information about me and my acting talents.
Shaun Cronrath: As a successful .info domain name owner, do you have
any words of advice for others who are thinking about using a .info domain
name as a marketing tool to help promote themselves?
Jeremy Robinson: A .info domain name is the perfect domain extension
for people who want to find information about you and what you have to
offer. Don't get discouraged if your .com name is already registered.
Instead of being discouraged, rework your domain strategy by using the
next best thing, a .info domain! It worked for me!